"LiveBIG" -- which airs on the Big Ten Network and tells the inspirational stories of students and alumni making a difference in their communities and changing the world every day by living big -- focuses on the Penn State Dance Marathon in its latest installment.The THON piece was produced by College of Communications alumnus Bob McKinnon ('90 Adv) or Yellowbrickroad. His company works with government organizations, nonprofit groups and corporations to create communications programs that improve the lives of children and their families. McKinnon has years of experience designing social change programs for a range of organizations, including the U.S. Department of Health and Human Services, the Boys Club of New York and many more.
THON 2012 will take place Feb. 17-19 at the Bryce Jordan Center on campus at Penn State. Since its inception, THON has raised more than $78 million to fight pediatric cancer. It is the largest student-run philanthropy in the world.
0 comments:
Post a Comment